Business 2.0, Future Network’s business magazine for the internet
age, is to make its UK debut on 25 May.
Business 2.0 is aiming to create a niche audience of visionaries who
understand the net’s true impact on business. The readership is expected
to range from entrepreneurs to IT managers of blue-chips.
The print run for the first issue is 140,000 but the settle-down target
circulation of 50,000 anticipates a mix of controlled and paid-for
copies. It will retail for pounds 3.
Advertising is being sold by a London-based team of five, headed by
group ad manager Henry Lewington, who is also responsible for Future’s
other computing and internet titles. The 164-page first issue will
include 60 pages of ads from the likes of Microsoft and Cisco.
The magazine has enjoyed considerable success in the US where it sells
more than 200,000 copies.
Group ad director Andrew Milbourn said: ’The reader will be someone who
earns a considerable income and has a thirst for the latest news on the
transformation of business.’
The launch is being supported with a pounds 1 million campaign through
Target Media, using press, outdoor, online and ambient media.