Future Network is recruiting a 25-strong sales team to sell banner
ads and e-commerce on its new website - Intermusic.com.
Mike Traill, Future Network’s online sales manager, is leading the
A portion of the staff will be recruited in the US in order to target
American advertisers, with the rest to be based in Future’s London sales
Intermusic.com is aimed at musicians and features seven main content
channels, building on the publisher’s portfolio of music titles, which
include Guitarist, Hip Hop Connection and Future Music.
Future Network aims to provide all the resources needed to make music on
the web, including music uploads, tutorials, equipment reviews and a
gear finder service.
It is expected to attract 160,000 unique users and record around two
million page impressions per month.
Future has ambitious plans for the site. Discussions are being held with
a number of potential partners to explore e-commerce opportunities,
including musical instruments, sheet music, CDs and concert tickets.
Group publishing director John Weir said: ’We believe there is a huge
niche for a website devoted solely to musicians. The global commercial
opportunities are very attractive and Imagine Media, our US subsidiary,
will help us exploit them.’
He added: ’We are building a large specialist online sales team who will
be assisted by the music magazine teams. It will be a truly global sell
and we will be targeting everything and anything.’
Existing Future music websites such as SampleNet, MusicShareWare.com,
Guitar Techniques, Xfade and the websites of Future Music and The Mix
magazines have all been folded into Intermusic. Also, independent sites
including AnalogueSam-ples.com, Factory 42, Mixology.co.uk and
SoundUser.com have agreed to join the Future site. Other independent
sites are being approached.
Future Network chief executive Greg Ingham said: ’We see enormous
potential for growth in web-based services for musicians. The music
community is extremely net literate. Many bands now broadcast music over
the internet and rely on the web to promote themselves. With our
existing magazines and websites we have already become part of this
community. We are in an ideal position to provide the content and
technology to create the largest online community of musicians, which we
can extend into Europe and elsewhere.’