Future Publishing is looking to recruit an advertising sales team
for its new football portfolio following the acquisition of publishing
rights to three club magazines from Zone.
The portfolio, which includes Total Football as well as the acquired
titles: Manchester United Magazine, Glory Glory Man United and the
Official Chelsea Football Club Magazine, will have combined sales of
more than 175,000 copies.
A new team, based in Future’s office in London’s Baker Street, will
comprise a group head, three display sales executives and two classified
sales executives. The publishing director, Mike Frey, is looking for
people who ideally have a football market background, but certainly have
specialist consumer experience.
Of the portfolio, he said: ’It will not be structured as a group sell
but where opportunities arise to benefit from economies of scale,
obviously we will take them.’
Future’s managing director, Jane Ingham, indicated there could be
further purchases of football club titles. She said: ’Football is one of
the most passionate subjects around. We want to establish a presence in
Future is believed to have a large war chest for acquisitions following
its June flotation on the stock market.
Steve Keeney, Zone’s advertising director, said: ’We are looking to
expand into new contract publishing markets like the Film on Four
magazine we do for Channel 4. We will build new sales teams as we