Future Publishing last week unveiled DailyRadar UK - claimed to be
the UK’s largest interactive entertainment network.
The portal is a British version of DailyRadar.com, which is one of
America’s top three gaming sites.
Owned by Future Publishing’s US arm Imagine Media, it claims to attract
one million users a month.
DailyRadar.co.uk carries five themed channels: PC, Sony, Nintendo, Sega
and Showbiz. It provides news, reviews, tips and features on video games
and other interactive entertainment.
All the content on the site will be original and supplied by a team of
Online advertisement manager Kirsty Elms and senior sales executive
Darren Hughes are selling banner ads, sponsorship, buttons and e-mail
The target audience is 18- to 24-year-old males. To date, banners ads
have been sold to eBay, Lycos, EB Game, Talkcast, Microsoft, Ciao.com
Future is also pitching creative online solutions tailored to clients’
The portal has links to other compatible sites and Future is selling
advertising on their behalf for a commission of 50 per cent of
One such affiliate is Barry’s World, which enables Daily-Radar visitors
to sample games online.
Future is currently negotiating an e-commerce partnership with a major
video games company.
DailyRadar is being promoted in Future’s extensive video games and
computing magazine portfolio as well as with banner ads on complimentary
A follow-up above-the-line campaign is timed to coincide with the UK
launch of the PlayStation 2 format in the autumn.