Future unveils DailyRadar portal

Future Publishing last week unveiled DailyRadar UK - claimed to be the UK’s largest interactive entertainment network.

Future Publishing last week unveiled DailyRadar UK - claimed to be

the UK’s largest interactive entertainment network.



The portal is a British version of DailyRadar.com, which is one of

America’s top three gaming sites.



Owned by Future Publishing’s US arm Imagine Media, it claims to attract

one million users a month.



DailyRadar.co.uk carries five themed channels: PC, Sony, Nintendo, Sega

and Showbiz. It provides news, reviews, tips and features on video games

and other interactive entertainment.



All the content on the site will be original and supplied by a team of

11 journalists.



Online advertisement manager Kirsty Elms and senior sales executive

Darren Hughes are selling banner ads, sponsorship, buttons and e-mail

ads.



The target audience is 18- to 24-year-old males. To date, banners ads

have been sold to eBay, Lycos, EB Game, Talkcast, Microsoft, Ciao.com

and Tripod.co.uk.



Future is also pitching creative online solutions tailored to clients’

needs.



The portal has links to other compatible sites and Future is selling

advertising on their behalf for a commission of 50 per cent of

revenues.



One such affiliate is Barry’s World, which enables Daily-Radar visitors

to sample games online.



Future is currently negotiating an e-commerce partnership with a major

video games company.



DailyRadar is being promoted in Future’s extensive video games and

computing magazine portfolio as well as with banner ads on complimentary

sites.



A follow-up above-the-line campaign is timed to coincide with the UK

launch of the PlayStation 2 format in the autumn.



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