Future unveils web dance-music title EJay

The Future Network is to launch EJay, a magazine aimed at dance music enthusiasts, on 26 May.

The Future Network is to launch EJay, a magazine aimed at dance music

enthusiasts, on 26 May.

EJay is a brand extension of the German software of the same name, which

enables enthusiastic amateurs to produce their own dance tracks and mixes

using 16-track sound and samples.

The German owner has licensed Future to publish a UK edition of a magazine

for users of the software.

The bi-monthly magazine will have a print run of 50,000 with a settle down

sales target of 30,000 and a cover price of pounds 2.95.

The 68-page first issue will carry 11 pages of advertising for clubbing

and music websites and record labels aimed at 18- to 22-year-old clubbers

and music producers.

Advertising is being sold by Future’s newly formed internet music sales

team, headed by Graham Clarke. The team is selling another internet music

title, the details of which are still under wraps.

The first issue carries a covermounted CD sponsored by MadAsAFish. It

features the ISP’s software a well as EJay software samples and a

directory of music sites that enables users to browse the sites


Although EJay will be sold on newsstands, the magazine will reside in

Future’s contract publishing division. Last week, Sean Collings, the

former advertisement manager of Future’s sports and entertainment group,

took up the new position of commercial manager for the contract


He will oversee all commercial aspects of the contract-publishing


Future publishes magazines on behalf of Blockbuster, Pearson and


Collings is seeking an assistant with an advertising sales background who

can research the contract market, develop leads and help with new



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