Theo Fennell, the upmarket jeweller whose clients include Elton
John and Victoria Beckham, is courting controversy with advertising
showing a frontal shot of a nude wearing only earrings and a
Financial News has declined to run the ad, although it will appear in
national newspapers and quality magazines including Vogue, Tatler and
Vanity Fair from next month.
"The ad was a bit overt for Financial News and we have had to provide an
alternative," Richard Melik, the creative director of G3, the agency
which produced the campaign, said. "But there have been no other
The ad, for the company's Strip range, is the first of a series running
until next spring. It is the work of the artist Jonathan Yeo and
features a portrait of his girlfriend, the model Shebah Ronay.
It is the first work to be produced for the jeweller by G3, which
specialises in luxury brands, since the agency picked up the £500,000 account in March. G3 also handles media buying.
Its aim is to increase awareness and drive sales for the company, which
wants to put its name alongside prestigious rivals such as Tiffany,
Cartier and Bulgari.