AgencyAbbott Mead Vickers BBDO and BBDO New York
SectorFood and Drink and Confectionery
Mars Chocolate bids farewell to Audrey Hepburn, the star of Galaxy ads since 2013, in a new spot for the confectionary brand.
Hepburn is replaced by a modern-day heroine, actress and poet Jade Anouka, who represents an empowered woman in a hectic world. As Anouka sits on a train, a mysterious blue bird catches her eye and she follows it through a surreal reality. At the end she realises she fell down the rabbit hole of technology, and decides to block out distractions to focus on her own pleasure with a Galaxy bar. The ad is part of a £3m campaign that will run through the end of the year.