Galaxy "You can do it all" by Abbott Mead Vickers BBDO

Galaxy is tempting customers to unwind with its latest campaign.

Galaxy has welcomed a fresh female voice to launch its latest pleasure-seeking spot. The work follows an athleisure-wearing mum as she bosses her way through the strifes of education, exercise, parenthood, activism and the working world.

The narrator’s never-ending to-do list deteriorates into gibberish as her subject (successfully) navigates through a tightrope walk of social events, meetings and family obligations before finally telling the world to "shut up". Onlookers stand in awe as she nicks a chocolate bar from an unsuspecting stranger and saunters into the abyss, chocolate bar in hand.

The work was written by Polina Zabrodskaya, art directed by Michael Jones and directed by Andreas Nilsson by Biscuit Filmworks.


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