Gallaher picks M&C over cdp-travissully for B&H ad farewell

Gallaher has picked M%26C Saatchi to handle a big push for Benson %26 Hedges before the Government's ban on tobacco advertising begins later this year.

The decision will mean an end to work on the brand produced by cdp-travissully.

As Collett Dickenson Pearce, the agency's surreal B&H work, stretching back more than three decades, changed the face of UK creativity and revolutionised posters.

Industry sources claim Gallaher has earmarked about £3 million for a 48-sheet poster campaign in support of the brand, which will break this Saturday on 4,500 sites across the UK.

Its aim is to fix the B&H brand firmly in smokers' minds before the Tobacco Advertising and Promotion Bill becomes law.

Moray MacLennan, M&C Saatchi's joint chief executive, said: "Benson & Hedges is a brand that helped to revolutionise advertising in this country during the 70s. We're more than pleased to have won the account."

However, cdp-travissully's chairman, Peter Travis, said the assignment was a one-off project. "Benson & Hedges' creative account remains with us, he said.

Cdp-travissully continues to handle Gallaher's Hamlet cigars and the Mayfair budget cigarette brand.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus