GALLERY 01: Adidas - Various

Adidas' World Cup campaign may feature the likes of Beckham and Zidane but it's worthy of recognition beyond its stars. It's a humorous and typically Traktoresque look at an imaginary disease called Footballitis - an obsession with football. The cut-downs from the 60-second spot work particularly well and one can imagine fans eagerly awaiting them during the ad break. Created by 180 and running through the TBWA network, the ads' charm lies in the stars laughing at themselves. Traktor has achieved a rare feat - capturing the footballers' personalities as well as their ball skills.

Product/client: Adidas

Agency: 180

Keizersgracht 253

1016 eb Amsterdam


T: +31 20 4222 180

F: +31 20 6250 012


Agency: TBWA/London

76-80 Whitfield St

London W1P 5RQ, UK

T: +44 20 7573 6666

F: +44 20 7573 6667

Creative Directors: Peter McHugh, Lorenzo de Rita, Larry Frey

Agency Producer: Sid Daffarn

Art Director: Dean Maryon

Writer: Luca Grelli

Production company: Partizan

7 Westbourne Grove Mews

London W11 2UR


T: +44 207 792 8483


Director: Traktor

Producer: Philippa Smith

Director of Photography: Tim Morris-Jones

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL, UK

T: +44 20 7434 3100

F: +44 20 7437 3951


Editor: Rick Russell; Final Cut: