GALLERY 01: BMW - The Hire

The Best of Show award at last month's One Show went to Fallon for its BMW campaign 'The Hire'. A brilliant example of the potential of integrated branding, this has received worldwide recognition. The ads are beautifully shot by high-profile features directors including John Frankenheimer, Wong Kar Wai and Guy Ritchie. We particularly enjoyed the latter's treatment of his wife, Madonna. The spots are a far cry from the typical car commercial - and, indeed, most commercials. Is this the future of advertising? We hope so.

Product/client: BMW North America

Agency: Fallon

50 South 6th Street

Minneapolis MN 55402


T: +1 612 321 2345

F: +1 612 758 2346


Agency Producers: Robyn Boardman, Aristides McGarry, Robert Van De

Weteringe Buys

Writers: Davi d Carter, Joe Sweet

Production company: Anonymous Content

8522 National Blvd #101

Culver City 90232



T: +1 310 558 3667

F: +1 310 558 4212

Directors: Alejandro Gonzalez Inarritu, John Frankenheimer, Wong Kar

Wai, Ang Lee, Guy Ritchie

Post-production company: Nomad Editing Company Inc

1661 19th Street

Santa Monica 90404



T: +1 310 828 4999

F: +1 310 828 3950


Editor: Tom Muldoon


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