GALLERY 01: Land Rover - 'Gator

An inventive, beautifully crafted spot that once again proves car advertising can be so much more than shots of the wide open road. Amazingly, a real-life alligator was used for most of the action and the creature was pushed down the streets of LA on a dolly and tracks. In fact, only a single animated frame appeared in the parting shot of the ad, where an animatronics alligator was created to show it disappearing down the sewer.

Product/client: Land Rover

Agency: Rainey Kelly Campbell Roalfe/Y&R

Greater London House

Hampstead Road

London NW1 7QP

UK

T: +44 20 7404 2700

F: +44 20 7611 6011

email: kerin_purcell@uk.yr.com

Agency Producer: Amanda Goodship

Art Director: Jerry Hollens

Writer: Mike Boles

Production company: Morton Jankel Zander 45a Brewer Street

London W1F 9UE

UK

T: +44 20 7434 4000

F: +44 20 7434 4010

Director: Fredrik Bond

Producer: Line Postmyr

Director of Photography: Carl Nilsson

Post-production company: Rushes

66 Old Compton St

London W1V 4PA

UK

T: +44 20 7437 8676

F: +44 20 7734 3002

email: joce@rushes.co.uk

Editor: Tim Thornton-Allen

Music: Stimmung, LA

Inferno Artist: Bill

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content