GALLERY 01: Levi's - Swap

In many respects, Levi's is a dream brief for a creative team, but at the same time, they are competing against history and a legacy of innovative, radical and talked-about work.

BBH's bizarre script challenges our notion of reality while retaining the prerequisite Levi's cool.

The surreal plot has been perfectly executed by Gondry who bravely insisted on using real mice as opposed to CGI or models. Once again, risk-taking pays off.

Product/client: Levi's

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS


T: +44 20 7734 1677

F: +44 20 7437 3666


Creative Director: Stephen Butler

Agency Producer: Andy Gulliman

Art Director: Steve Rutherford

Writer: David Chalu

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London


T: +44 20 7792 8483

F: +44 20 7792 8870


Director: Michel Gondry

Producers: Madeleine Sanderson, Julie Fong

Director of Photography: Harris Savides

Post-production company: Buf

3 rue Roquepine

75008 Paris


T: +33 1 42 68 18 28

F: +33 1 42 68 18 29


Editor: Russell Icke; Whitehouse

Music: Payback time; Nellee Hooper;Warner Chapell