GALLERY 01: Nike Presto - The Angry Chicken, Young Love

These retro French-style mini-movies are strange, original and utterly bonkers. So it comes as no great surprise to find out that they are directed by the Kings of subversive comedy - Traktor. Filmed in 16mm rostrum camera to give a kitsch and organic feel, the spots feature a group of urban gymnasts - Le Parkour (David Belle, the founder starred in the recent BBC Rush Hour spot - see CS Issue 30). The ads are breathtaking, funny and a sure-fire winner with the target audience.

Product/client: Nike

Agency: Wieden & Kennedy

224 Northwest 13th Avenue

OR 97209 Portland

USA

T: +1 503 937 7000

F: +1 503 937 8000

Creative Directors: Susan Hoffman, Carlos Bayala

Agency Producer: Jennifer Smieja

Art Director: Danielle Flagg

Writer: Mike Byrne

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Traktor

Producer: Philippa Smith

Director of Photography: Harris Savides

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL

UK

T: +44 20 7434 3100

F: +44 20 7437 3951

email: mailbox@moving-picture.com

Editor: Rick Russell; Final Cut: Inferno Artist, Alex Lovejoy

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus