GALLERY 01: Sony PlayStation - Wolfman

The weight of expectation for a new PlayStation is immense, but TBWA/London has borne it with ease. This follow-up to the David Lynch launch campaign proves equally surreal and captivating. Based on Tim Hope's award-winning short film, The Wolfman, we are taken on an adrenaline-fuelled ride into a raging imagination - exactly as the product itself aims to do. There are another six films in the campaign and this is a very impressive start.

Product/client: PlayStation 2/Sony

Agency: TBWA/London

76-80 Whitfield St

London W1P 5RQ, UK

t: +44 20 7573 6666

f: +44 20 7573 6667

Creative Director: Trevor Beattie

Creative: Graham Cappi

Agency Producer: Tracie Stokes

Production company: Passion Pictures

25-27 Riding House St

London W1P 7PB, UK

t: +44 20 7323 9933

f: +44 20 7323 9030


Writers: Tim Hope, Waen Sheperd

Director: Tim Hope

Producer: Cara Speller

Production Designer: Bartek Kubiak

Post-production company: Passion Pictures

Editors: Tim Hope, Kevan O'Brien

Sound Designs: Tim Hope

Nigel Crowley; 750MPH