GALLERY 01: Volkswagen - Demon Baby

This creepy yet hypnotic commercial conveys the explosive speed of Volkswagen's latest baby, the Lupo. An intriguing treatment sees Fredrik Bond and DP Ben Seresin follow baby Lupo's attempt to escape from a spooky hospital in Barrendov, Prague (originally built by Hitler for his propaganda films). Jim Henson's Creature Shop provided shockingly realistic animatronics during the shoot while The Mill effectively polished the final product. It's certainly dividing audiences. Some dub it "ad of the year" while others positively abhor it.

Product/client: VW Lupo

Agency: BMP DDB

12 Bishops Bridge Rd

London W2 6AA, UK

T: +44 20 7258 3979

F: +44 20 7402 4871

Creative Director: Andrew Fraser

Art Director: Joanna Wenley

Writer: Jeremy Craigen

Agency Producer: Michael Parker

Production company: Harry Nash

Harry's House

27-29 Beak Street

London W1F 9RU, UK

T: +44 20 7025 7500

F: +44 20 7025 7501


Director: Fredrik Bond

Producer: Helen Williams

Director of Photography: Ben Seresin

Post-production company: The Mill

40-41 Gt Marlborough Street

London W1V 1DA, UK

T: +44 20 7287 4041

F: +44 20 7734 8315


Editor: Rick Russell

Flame Artists: Chris Knight, Phil Crowe, John Sparks, Jamie Scott

Animation: Model Making/Puppetry Jim Henson's Creature Shop.