GALLERY 02: BMW - 0mph

What a refreshing change not to show a fast, sleek car snaking round a mountain pass at the speed of light. It is the brilliant art direction of this ad - with interesting camera angles and lighting used to great effect - that makes it work so well, bringing a simple idea to life in a very unexpected way. Selby is certainly a director to watch.

Product/client: BMW

Agency: WCRS

5 Golden Square

London W1R 4BS


T: +44 20 7806 5000

F: +44 20 7806 5099


Creative Director: Leon Jaume

Agency Producer: Sally Lipsius

Art Director: Andy Dibb

Writer: Steve Little

Production company: Godman

75 Wardour St

London W1F OTG


T: +44 20 7287 6755

F: +44 20 7287 6756


Director: Selby

Producer: Jason Kremer

Director of Photography: Peter Biziou

Post-production company: Clear

Fenton House

55-57 Great Marlborough St

London W1V 1DD


T: +44 20 7734 5557

F: +44 20 7734 4533


Editor: Dave Webb; Final Cut

Music: Gerrard Saunders

Flame Artists: Johnny Hicks, Simon Huhtala