GALLERY 02: Butchers Jump, Fetch

The UK's third-largest dog food brand has been given a hip and humorous makeover in these debut TV ads from CHI. The agency has ditched the usual cliches - no shiny-coated dogs bounding through the hills, no pups being cuddled by adoring owners, no breeders recommending anything. Instead, we see a border collie perform an impressive trick and a virile dog whose sexual prowess is not to be sniffed at. A new - and very welcome - approach to pet food advertising.

Product/client: Butchers

Agency: Clemmow Hornby Inge

3rd Floor

Paramount House

162-170 Wardour Street

London W1F 8ZX

UK

T: +44 20 7025 8989

F: +44 20 7025 8999

Creative Director: Charles Inge

Agency Producer: Veronica Alkon

Art Director: Matt Pam

Writer: Laurie Smith

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Dominic Murphy

Producer: Amanda Tassie

Director of Photography: Ray Coates

Post-production company: Smoke & Mirrors

57-59 Beak St

London W1R 3LF

UK

T: +44 20 7468 1000

F: +44 20 7468 1001

email: amanda@smoke-mirrors.co.uk

Editor: John Smith

Flame Artist: hani

Sound: Jungle

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus