GALLERY 02: Carling - Crab Friday

Despite the relaxing Seychelles location, this proved to be a nail-biting shoot, primarily because the ad's hero, Crab Friday, got lost in transit. He eventually surfaced on the final afternoon of the four-day shoot. Based on the Robinson Crusoe story, the ad shows how teamwork can solve anything. But this is not the beginning of a beautiful friendship, as the hilarious ending reveals. A combination of CGI and a perspex, motorised, animatronic were used to bring the crab to life. Production designer Gavin Bocquet also worked on "Star Wars".

Product/client: Carling

Agency: The Leith Agency

The Canon Mill

1-3 Canon Street



t: +44 131 557 5840

f: +44 131 557 5837


Creative Director: Dougal Wilson

Writers: Lee Hempstock, Chris Landry

Agency Producer: Les Watt

Production company: Stark Films

3 Bromley Place

London W1T 6DB, UK

t: +44 20 7580 3870

f: +44 20 7636 5412


Director: Colin Gregg

Producer: Greg Jordan

Director of Photography: Phil Meheux

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA, UK

t: +44 20 7287 4041

f: +44 20 7287 8393


Editor: Steve Gandolfi; Cut and Run

Music: Mark Ryder; "Just the Two of Us"

Flame Artist: Neil Davies

Sound Design: Jungle