GALLERY 02: Lee - Red Cross

Another response to the terrorist attacks of 11 September, this spot is a joint effort from Lee Jeans and the American Red Cross to galvanise blood donations. We have the familiar face of Buddy Lee, star of the clothing brand's previous advertising campaign in which he tried to inspire fans to behave like Samaritans. Thankfully, Buddy emerges relatively unscathed in this execution.

Product/client: The Lee Apparel Co.

Agency: Fallon

50 South 6th Street

Minneapolis MN 55402

USA

T: +1 612 321 2345

email: cara.terwilliger@fallon.com

Creative Directors: David Lubars, Bob Moore

Art Director: Harvey Marco

Writer: Dean Buckhorn

Agency Producers: Brian Di Lorenzo, Tom Anderson

Production company: Fallon

50 South 6th Street

Minneapolis MN 55402

T: +1 612 321 2345

Director: Harvey Marco

Producers: Brian Di Lorenzo, Tom Anderson

Director of Photography: Afshin Shahidi

Post-production company: Assembly Line

901 Marquette Avenue

Suite 3200

Minneapolis MN 55402

USA

T: +1 612 321 2345

Editor: Erik Carlson

Music: T-Bone Burnett/ComTrack

Flame Artist: Greg Shultz

Fire Artist: Jake Perker

Sound Design: Carl White; Echo Boys