GALLERY 02: Nike - Jordan Jeter, Roy Jones

Wieden & Kennedy New York teamed with Brian Beletic in this campaign for Nike's Jordan brand. Utilising Sound Of Time, an audio-to-visual software package, Beletic isolated specific parts of the music to correspond with a certain number of chosen frames. With imagery rolling forward and backward at key junctures, Beletic effectively emphasises individual characteristics of each athlete in their daily training routines. A powerful visual treat.

Product/client: Nike Jordan

Agency: Wieden & Kennedy NY

150 Varick Street,

7th Floor

New York, NY 10013


T: +1 917 661 5200

F: +1 917 661 5200

Art Director: Adrian Hilton

Writer: Tina Johnson

Agency Producer: Gary Krieg

Production company: Johnson Burnett Productions

95 Fifth Avenue

6th Floor

New York, NY 10003


T: +1 212 633 9500

F: +1 212 741 7712


Director: Brian Beletic

Director of Photography: Martin Copin

Post-production company: Cosmo Street

2036 Broadway

Santa Monica 90404



T: +1 310 828 6666

F: +1 310 453 9699

Editor: Jon Stefansson

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