GALLERY 02: Sneak - Exploding Teenager

It started when creative Caroline Pay discovered her friend was pregnant and was sworn to secrecy. She went so red she thought she would explode. How else to advertise Emap's new gossip mag for teenyboppers? A strong idea beautifully directed by Ringan Ledwidge, whose dark and mysterious visuals have us gripped until the last. The Balinese Katchek is the perfect accompaniment to this intriguing ad.

Product/client: Sneak Magazine/EMAP

Agency: Mother

200 St John St

London EC1V 4RN


T: +44 20 7689 0689

F: +44 20 7689 1689


Agency Producer: Mother

Creative Team: Mother

Production company: Harry Nash

Harry's House

27-29 Beak Street

London W1F 9RU


T: +44 20 7025 7500

F: +44 20 7025 7501


Director: Ringan Ledwidge

Producer: Sally Humphries

Director of Photography: Ray Coates

Post-production company: The Whitehouse

12-13 Kingly St

London W1R 5LD


T: +44 20 7287 3404

F: +44 20 7287 9670

Music: The Balinese Ketchak

Da Vinci Artist

Richard Orrick

Sound Design: Rohan Young