GALLERY 02: Visa - Fantasy

A creatively-refreshing approach to finance which aims to demonstrate Visa's position as the payment system for the future. Bruce Willis's cameo is almost a bonus in this already action-packed mini-feature. Shot in downtown LA, director Sam Bayer was joined by the cream of Hollywood, including Spielberg's camera operator. An original script and stunning visuals, this will certainly stand-out in the category. Targeting over-18s, this highly-researched ad will be aired Europe-wide, excluding the UK.

Product/client: Visa

Agency: Saatchi & Saatchi

80 Charlotte St

London W1A 1AQ, UK

T: +44 20 7636 5060

F: +44 20 7637 8489


Creative Director: John Pallant

Art Director: Ajab Singh

Writer: John Pallant

Agency Producer: Vic Saunders

Production company: Serious Pictures

1a Rede Place

London W2 4TU, UK

T: +44 20 7792 4477

F: +44 20 7792 4488


Director: Sam Bayer

Producer: Carine Harris

Director of Photography: Jeff Cronenweth

Post-production companies


66 Old Compton St

London W1V 4PA, UK

T: +44 20 7437 8676

525 6424 Santa Monica Blvd

Hollywood, CA 90038


Editor: Paul Watts, The Quarry

Music: Ken Flanagan

Flame Artist: Bill McNamara

Sound Design: Nigel Crowley

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