GALLERY 03: Enix Corporation - Tropical Fish

It's hard to find original ways to incorporate footage from computer games into interesting advertising, but this ad pulls it off effortlessly. The setting, a fish tank full of tropical fish playing football, or fighting over a ball made of fish food, is so bizarre that it's hard to believe this is live action, shot on 16mm, rather than computer generated. In fact, the only image created in post-production was the football and the final frame, where the crab does his goal-saving action.

Japan

Product/client: Enix Corporation

Agency: Hakuhodo

Grandpark Tower

4-1, Shibaura 3-chome Minato-ku

Tokyo 108-8088

Japan

T: +813 5446 6161

F: +813 5446 4467

Creative Director: Hisashi Fujii

Copywriter: Makoto Takahashi

Production company: AOI Advertising Promotion

Osaki New City

Bldg No 1

1-6-1 Ohsaki

Shinagawa-ku

141-8580 Tokyo

Japan

T: +81 3 3779 8010

F: +81 3 3779 2559

email: ipd@aoi-pro.co.jp

Producers: Tsugihiko Fujiwara, Akinobu Horii

Director of Photography: Yoshikatsu Yasaki

Post production company: Digital Garden

T: +813 5437 3111

Editor: Mari Kobayashi

Flame Artist: Takeshi Muramatsu

Music: Thirtieth Inc; Katsuya Yamada

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