GALLERY 04: Budweiser - Mr Foot-Long-Hot-Dog-Inventor

Based on a highly successful series of radio commercials (around 50 executions), 'Hot Dog' is the first attempt to translate the award-winning 'Real American Heroes' concept to the visual medium. Shown first in UK cinemas, if this spot proves successful it will roll out worldwide. We think success is assured, since it contains such crowd-pleasing elements as a hairy-chested, gravel-voiced singer and hilarious lyrics about those all-important extra two inches.

Product/client: Budweiser

Agency: DDB Chicago

200 East Randolph

Chicago IL 60601, USA

t: +1 312 552 6000

f: +1 312 552 2389


Group Creative Director: John Immesoete

Creative Director: Mark Gross

Art Director/Writer: Bill Cimino

Agency Producer: Greg Popp

Production company: Propaganda Films

940 N Mansfield Av

Hollywood CA 90038


t: +1 323 993 2020

f: +1 323 802 7150


Director: Kuntz and Maguire

Producer: Shelly Townsend

Post-production company: School

379 Adelaide St West

2nd Floor

Toronto M5V 1S5

Ontario, Canada

t: +1 416 907 9070

f: +1 416 907 9079

Editor: David Hicks

Music: Scandal

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