GALLERY 04: Gatorade - Drip

This spot from Gatorade is one of the first broadcast efforts to come from Element 79, a new agency established last year by Omnicom to service products in the PepsiCo portfolio. Propel, the name of Gatorade's new bottled water-is another slinky special effects effort from director, Gondry. Athletes appear from drips of drink to fall from a floating bottle of Propel as the sound of tennis balls hit the court.

Product/client: Gatorade

Agency: element79partners

200 East Randolph

Chicago 60601



T: +1312 233 8100

F: +1 312 233 8298


Creative Director: Dennis Ryan

Agency Producer: Diane Jackson

Art Director: Doug Behrn

Writer: Canice Neary

Production company: Partizan

8330 West 3rd St

CA 90035 Los Angeles


T: +1 323 653 6660

F: +1 323 782 9777

Director: Michel Gondry

Producer: Julie Fong

Director of Photography: Jeff Cutler

Post-production company: The Whitehouse

530 Wilshire Blvd

Suite 400

CA 90401 Santa Monica



T: +1 310 319 9908

F: +001 310 319 9905

Editor: David Brixton

Music: Sound Deluxe LA

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