GALLERY 04: Kawasaki - Speed Trap

The scene opens on an open road in a deserted landscape. A camera is set up at the side of the road, ready to capture some dramatic event. We wait, and wait, but nothing happens. Or so we think. The camera clicks and has recorded something, but what? Only the Kawasaki's Ninja ZX-12R, the fastest machine it has ever built. A simple, striking way of illustrating speed while maintaining an element of intrigue.

Product/client: Kawasaki

Agency: TBWA Berlin

Saarbrucker Str. 20-21

10405 Berlin


T: +49 30 443 2930

F: +49 30 443 29311


Creative Directors: Kurt-Georg Dieckert, Stefan Schmidt

Art Director: Boris Schwiedrzik

Production company: Hamburgfilm

Dorotheen Str. 40

22301 Hamburg


T: +49 40 279 5081

F: +49 40 279 5085

Director: Andreas Kayales

Director of Photography: Stefan von Borbely


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content