Gallery 04: Mercedes - Movement

This £10 million campaign made its debut with the release of Matrix Reloaded and like the film, features some ground-breaking effects. Starring some of the world's best sportsmen, including gymnast Ross Brewer and Tony Alva, the man who invented skateboarding in the 1970s, the ad compares remarkable human feats to Mercedes technology. Footage of the car is beautifully interwoven with arty 'light trails' and graceful acrobatics.

Product/client: Mercedes

Agency: Campbell Doyle Dye

Unit 4

Utopia Village

7 Chalcot Road

London NW1 8LH


T: +44 20 7483 9800

F: +44 20 7586 8904


Creative Director: Walter Campbell

Agency Producer: Natalie Bright

Creative Team: Walter Campbell

Production company: Serious Pictures

1A Rede Place

London W2 4TU


T: +44 20 7792 4477

F: +44 20 7792 4488


Director: Ivan Bird

Producer: Donnie Masters

Director of Photography: Ivan Bird

Post-production company: The Mill

40-41 Gt Marlborough St

London W1F 7JQ


T: +44 20 7287 4041

F: +44 20 7734 8315


Editor: Rick Russell; Final Cut

Flame Artist: Jason Watts

Sound Design: Johnnie Burn; Wave

Aaron Reynolds; Wave

Tony Rapaccioli; Wave