GALLERY 04: Puma - Shudoh

Not only is this spot interesting from a creative standpoint, the media strategy is also noteworthy. As well as appearing on MTV and the Puma website, the work will feature on a DVD that will be given away with every pair of the shoes that is sold. Shot on video, the film remains true to the style of old martial arts films, complete with dodgy sound, out-of-focus shots and bad dubbing. It's energetic, kitsch and amusing, as well as being a highly original contribution to the sports category.

Product/client: Puma

Agency: Gyro Worldwide

304 Walnut Street

Philadelphia PA 19106

USA

T: +1 215 922 5220

F: +1 215 922 5228

Creative Director: Steve Grasse

Agency Producer: Peter Grasse

Art Director: Mark Tanner

Production company: Harry Nash

Harry's House

27-29 Beak Street

London W1F 9RU

UK

T: +44 20 7025 7500

F: +44 20 7025 7501

email: firstnamesurname@harrynash.co.uk

Director: Jake Nava

Producer: John Moule

Director of Photography: Robbie Ryan

Post-production company: Marshall Street

1 Marshall Street

W1F 9BA London

UK

T: +44 20 7434 0101

Editor: Adam Crossland

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