GALLERY 05: Centraal Beheer - Horse

The latest comic addition to the 15-year-old, award-winning Centraal Beheer campaign has proved that once again the brand avoids the usual trappings associated with insurance advertising. This time, brilliant casting and comic performance lends the spot - a mafia spoof - its filmic quality. In fact, the actors are all movie stars who have appeared in mafia films from Goodfellas to Ghostdog. The creatives opted for this mafia scenario because when things go wrong they really go wrong - the perfect vehicle for an insurance brand.

Product/client: Centraal Beheer/Achmea

Agency: Result DDB

PO Box 546

1180 AM Amstelveen


T: +31 20 406 5406

F: +31 20 406 5510


Creative Director: Martin Cornelissen

Agency Producer: Marloes van den Berg

Art Director: Sanne Braam

Writer: Sikko Gerkema

Production company: De Schiettent

Willemsparkweg £92

1071 HM Amsterdam


T: +31 20 677 6776

F: +31 20 677 6777

Director: Sven Super

Producer: Pascale van den Berge

Director of Photography: Gabor Deak

Post-production company: Hectic Electric

Keizersgracht 736




Editor: Jonno Griffith

T: +312 0330 8250

F: +312 0330 8251