GALLERY 05: Citroen - Clowns

A seductive ad that colourfully captures the imaginary world of a little French boy, set in an idyllic French countryside mansion.

Plush and polished images usually associated with car advertising give way to a more subtle approach with the new Citroen C8 only appearing in the final frame. The energetic soundtrack, 'What a Wonderful World' by Joey Ramone, fits neatly with the sequence.

Product/client: Citroen

Agency: Euro RSCG Works

84 rue de Villiers

92300 Levallois-Perret Cedex

France

T: +33 1 41 34 34 34

F: +33 1 41 34 45 67

email: alice.marouani@eurorscg.fr

Creative Director: Frederic Temin

Agency Producer: Calderon Films

Art Director: Alexis Lieber

Writer: Benoit Guide

Production company: Calderon Films

50 Quai des Ofevres

75001 Paris

France

T: +331 43 25 1919

F: +33 143256039

email: mariecalderon@wanadoo.fr

Director: Tony Kaye

Producer: Marie Calderon

Post-production company: Calderon Films

50 Quai des Ofevres

75001 Paris

France

T: +331 43 25 1919

F: +33 143256039

email: mariecalderon@wanadoo.fr

Music: "What a Wonderful World"; Joey Ramone;EMI

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