GALLERY 05: Coca-Cola Japan The Weight Check

A welcome return for Japan's bizarre Fanta ads, which we last covered in Issue 12 of Campaign Screen. In these teenager-orientated spots from Hakudhodo, we see young guys waiting their turn to be weighed. The slightly larger one cheats by donning a jetpack to lift him off the scales. The end shot is a classic - girls pop out of fruits wearing the same jet-propelling gear. This won a Gold in the consumer TV under-20-seconds category.

Product/client: Coca Cola Japan

Agency: Hakuhodo

Grandpark Tower

4-1, Shibaura 3-chome

Minato-ku

Tokyo 108-8088

Japan

T: +81 3 5446 6161

F: +81 3 5446 4467

email: firstname.lastname@hakuhodo.co.jp

Creative Director: Yasuaki Iwamoto

Agency Producer: Takaaki Matsuo

Writer: Mitsuaki Imura

Production company: AOI Advertising Promotion

Osaki New City Bldg. #1

1-6-1 Ohsaki

Shinagawa-ku

141-8580 Tokyo

Japan

T: +81 3 3779 8010

F: +81 3 3779 2559

email: ipd@aoi-pro.co.jp

Director: Shunichiro Miki

Producer: Yasuhito Nakae

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