GALLERY 05: Lee Jeans - Street, Suburbia

Lee's latest offering shows the brand's 'spokes-doll' inspiring fans to behave like a Samaritan. Sadly, the protagonists' good deeds turn sour for their unsuspecting victims. True to character, Traktor insisted on explosions throughout. Blowing up the street cleaner entailed stripping down and rebuilding a Honda Civic, then packing it with explosives. The dialogue-free spots are set to the country crooning of Junior Brown, with scores written by T-Bone Burnett, music producer for "O Brother, Where Art Thou?"

Product/client: Lee Dungarees

Agency: Fallon

901 Marquette Av South

32nd Floor

Minneapolis MN 55402


t: +1 612 321 2345

f: +1 612 758 2346


Creative Director: Bob Moore

Art Director: Harvey Marco

Writer: Dean Buckhorn

Agency Producer: Marty Wetherall

Production company: Partizan

8330 West 3rd St

Los Angeles

CA 90035 USA

t: +1 323 653 6660

f: +1 323 782 9777

Director: TRAKTOR

Producer: Jim Bouvet

Director of Photography: Tim Maurice-Jones

Post-production company: Sea Level

69 Market St

Venice CA 90291, USA

t: +1 310 664 0900

f: +1 310 664 0990

Editor: Gordon Carey; Filmcore

Music: T-Bone Burnett; Chameleon Music

Flame Artist: Ben Gibbs

Sound Design: Framework Sound/Echo Boys

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