GALLERY 05: Levi's - French Dictionary

In its debut work for the US portion of the Levi's account, BBH New York presents a stylized love/action adventure story. A man and a woman are in a car, being chased by police. They get away, and ditch the car in a harbour. As the vehicle sinks, the man dives back in to retrieve a book, showing off his Levi's low-rise jeans. Turns out his partner in crime is French, and he needed his French dictionary to continue the adventure. A great first effort from BBH New York. The creative might finally sell some Levi's.

Product/client: Levi's

Agency: Bartle Bogle Hegarty

7 West 22nd Street

9th Floor

New York 10010

New York


T: +1 212 812 6600


Creative director: Thomas Hayo

Agency producer: Mary Cheney

Art director: John Hobbs

Writer: Peter Rosch

Production company: Smuggler: 134 West 25th Street

7th Floor

New York 10001

New York


T: +1 212 337 3327

Producer: Patrick Milling Smith

Production company: Stink

87 Lancaster Road

London W11 1QQ


T: +44 20 7908 9400


Director: Ivan Zacharias

Producer: Nick Landon

Director of photography: Jan Velicky

Post-production company: Final Cut: 118 West 22nd Street

7th Floor

New York 10011

New York


T: +1 212 375 9800

Editor: Filip Malasek

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