GALLERY 05: Lloyds - Equus

Rainey Kelly Campbell Roalfe has brought the iconic Lloyds horses back to life in striking fashion. The beautiful black beasts are depicted pounding through the empty streets of London in a moody nightscape. Chris Palmer has avoided the usual cliches involved in filming horses, including the overcranked camera, and instead has gone for a high-speed energetic approach. He also used little CGI, with the majority filmed in-camera.

Product/client: Lloyds TSB

Agency: Rainey Kelly Campbell Roalfe/Y&R

Greater London House

Hampstead Road

London NW1 7QP


T: +44 20 7404 2700

F: +44 20 7611 6011


Agency Producer: Claudio Gorini

Creative Teams: Dave Henderson, Richard Denney, Ian Ducker, Will


Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG


T: +44 20 7287 4060

F: +44 20 7287 4994


Director: Chris Palmer

Producer: Rupert Smythe

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: Tom Sparks; Play

Music: Boom Bip