GALLERY 05: Mountain Dew - Davey & Goliath

Mountain Dew's latest irreverent poke at genres is aimed at Davey and Goliath, the morality-teaching animated series produced by the Evangelical Lutheran Church of America in the 1960s and 1970s. However, in this version, the moral of the story is that you shouldn't give your Mountain Dew up to anyone, not even your Dad. The spot makes great use of stop-frame animation and the makers have de-saturated the film and added grain to create authenticity. It was a major challenge to re-create the puppets, sets and lighting.

Product/client: Mountain Dew/Pepsi-Cola

Agency: BBDO New York

1285 Ave of the Americas

New York

NY 10019


T: +1 212 459 5000

F: +1 212 459 5092


Creative Director: Ted Sann

Agency Producer: Hyatt Choate

Art Director: Doris Cassar

Writer: Bill Bruce

Production company: Wreckless Abandon Studios

17 Connecticut South Drive

East Granby


T: +1 860 844 7090

F: +1 860 844 7095

Director: Michael Bannon

Producer: Mark Bannon

Director of Photography: John Loos

Post-production company: Wreckless Abandon Studios

Editor: Dan Perjril


Stacey Karagiannis

John Harvatine IV

Music: Brian Patch Music, Vancouver

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