GALLERY 05: Sony Playstation - Winner

The software category has certainly picked up of late, with agencies avoiding the usual screenshots and thinking more laterally. This talented team at TBWA/London has produced a simple, effective and highly amusing campaign for Sony PlayStation's Tekken game. The irreverent spots include two baby sisters bashing each other over the head and a cat with its furry posterior wedged in a door. The target audience is bound to love this slightly cruel approach.

United Kingdom

Product/client: PS2 (Tekken 4)/Sony

Agency: TBWA/London

76-80 Whitfield St

London W1P 5RQ

UK

T: +44 20 7573 6666

F: +44 20 7573 6622

email: creative.temp@tbwa-london.com

Creative Director: Graham Cappi

Creative Team: Chris Bovill, John Allison

Agency Producer: Alison Cummings

Production company: Godman

82 Wardour St

London W1V 3LF

UK

T: +44 20 7287 6755

F: +44 20 7287 6756

email: jg@godman.co.uk

Director: Jake & Jim

Producer: Juliette Larthe

Director of Photography: Mel Griffith

Post-production company: Clear

Fenton House

55-57 Great Marlborough St

London W1V 1DD

UK

T: +44 20 7734 5557

F: +44 20 7734 4533

email: lucy@clear.ltd.uk

Editor: Suzy Davies; Final Cut

Flame Artists: Simon Muhtala, John Harvey