GALLERY 05: Tiger Beer - The Quest

The agency's impressive first campaign for the brand introduces us to a heroic warrior who battles against an evil warlord to save a beautiful princess. Its epic proportions involved a one-month shoot including rural China, Hong Kong and New York. The Chinese part required 500 extras made up of locals with no acting experience, with unique costumes designed for each one. For the action-packed New York shoot, the NYPD drafted in their specialised film task force to control traffic and pedestrians.


Product/client: Tiger Beer

Agency: Leo Burnett PTE

33 Pekin Street

#3-01 Far East Square

Singapore 048763


T: +65 2361 777

F: +65 5322 090


Creative director: Linda Locke, Agency producer, Pamela Pang

Art director: Linda Locke

Writers: Karl Dunn, Yu Sheng Sin

Production company: Moviola Productions

12 Li Kwan Av 1/F

Tai Hang

Hong Kong

T: +852 2577 1166

F: +852 2576 6677

Director: David Tsui

Producer: Ken Yap

Post-production company: Touches

14th & 15th Fl. Grand View Commercial Centre

29-31 Sugar St

Causeway Bay

Hong Kong

T: +852 2895 5399

F: +852 2890 7705

Editor: Adrian Brady

Music: Drum Music

Sound design: Eddie Chung

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