GALLERY 05: Virgin Mobile - Adam & Joe

Virgin's new mobile campaign features off-the-wall celebrities doing what they do best to highlight its different facets. Underlining the brand's non-conformist philosophy, this execution uses irreverence to communicate to its 16- to 24-year-old core market. The cheeky TV duo Adam & Joe are featured reminiscing about their schooldays. Set in London, the silly scenarios were shot on an original 80s video camera with deliberate glitches perfected in post.

Product/client: Virgin Mobile

Agency: Rainey Kelly Campbell Roalfe/Y&R

Greater London House

Hampstead Road

London NW1 7QP, UK

T: +44 20 7404 2700

F: +44 20 7611 6011

Creative Team: Pip Bishop, Chris Hodgkiss

Agency Producer: Helen Durkin

Production company: Godman

82 Wardour St

London W1V 3LF, UK

T: +44 20 7287 6755

F: +44 20 7287 6756

email: jg@godman.co.uk

Director: Ed Sayers

Producer: Rebecca West

Director of Photography: Rob Kitzman

Post-production company: Rushes

66 Old Compton St

London W1V 4PA, UK

T: +44 20 7437 8676

F: +44 20 7734 3002

email: joce@rushes.co.uk

Editor: Amanda James, Final Cut

Sound Design: Hass at Zoo