GALLERY 06: Diet Coke - Classes

It's always good to see local agencies getting a decent stab at major brands such as the cola giants - and this is more than an adequate effort. It's an engaging and amusing spot with convincing performances, although in our opinion it could have been improved if it had been a little more subtle. Do we really need, for example, to be spoon-fed the French-kissing line at the moment when the actress has just removed her tongue from the protagonist's tonsils?

Product/client: Diet Coke

Agency: Wieden & Kennedy

4th Floor

Elsey Court

20-22 Great Titchfield Street

London W1P 7AD


T: +44 20 7299 6800

F: +44 20 7323 4183

Creative Director: Kim Papworth

Agency Producer: Rob Steiner

Art Directors: Oriane Messina, Faye Rusling

Writers: Oriane Messina, Faye Rusling

Production company: Tomboy Films

72-74 Margaret Street

London W1


T: +44 20 7436 3324

F: +44 20 7436 3364

Director: Kirk Jones

Producer: Glynnis Murray

Director of Photography: Henry Braham

Post-production company: The Mill

40-41 Gt Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7734 8315


Editor: Greg Willcox

Flame Artists: Chris Knight

Neil Davis

Music: Lady Marmalade; EMI

Sound Design: Angell Sound

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