GALLERY 06: Ikea - Gangster

Ikea's advertising is entertaining in all corners of the globe. In this latest Singaporean ad, storage problems and solutions are communicated with a tongue-in-cheek interrogation scene. With the brand's increasing popularity on the island, 'Gangsters' has proved highly popular, and, cleverly, has given Ikea credibility for its understanding of Asian culture with its very believable Mandarin dialogue.

Product/client: Ikea

Agency: Lowe Singapore

371 Beach Road

No 04-01/11 Keypoint



T: +65 6849 4831

F: +65 6849 4899

Creative Director: Jason Schragger

Art Director: Stuart Harricks

Writer: Jeremy Filgate

Production company: Film Construction

22 Minnie Street

Eden Terrace

PO Box 7174,

Wellesley St


New Zealand

T: +64 9 373 2895

F: +64 9 373 2896


Director: Steve Saussey

Producers: Claire Richards, Julie Chung

Director of Photography: Daniel Low

Post-production company: Infinite Frameworks

28 Bukit Pasoh Road

089842 Singapore


T: +65 222 7888

F: +65 227 7557

Editor: AZHAR

Flame Artist: Joshua Chia

Sound Design: Jason Murphy

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