GALLERY 06: Levis - Rub

This eagerly anticipated Levi's ad is a sultry, intriguing and voyeuristic portrayal of inner-city living. With its beautifully composed pictures, steamy and surreal atmosphere, off-beat casting and hypnotic soundtrack, it feels more like an extract from a film than a commercial. As such, it is bound to appeal to the target market but, crucially, without them feeling like they are being sold to. The team has effortlessly captured Levi's "cool" brand essence and managed to be sexy without being smutty and obvious.

Product/client: Levi's

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS


T: +44 20 7734 1677

F: +44 20 7437 3666


Creative director: Stephen Butler

Agency producer: Amy Sugdon

Creative team: Fred & Farid

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG


T: +44 20 7287 4060

F: +44 20 7287 4994


Director: Frank Budgen

Producer: Paul Rothwell

Director of photography: Patrick Duroux

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


Editors: Sam Sneade, Megan Murning

Music: Taxi

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