GALLERY 06: Magic TV - Hospital

Singalong, happy nuns were deemed to perfectly embody the brand values of Magic TV and they are used to great effect in this latest ad by Mother. The nuns perform a raucous rendition of Queen's Don't Stop Me Now in a hospital ward, much to the consternation of patients. It's an uplifting, feel-good ad with some hilarious choreography. We particularly like the drips which double as air guitars, the helium-induced solo and the bedpan finale.

Product/client: Magic TV/Emap

Agency: Mother

200 St John's St

London EC1V 4RN, UK

T: +44 20 7689 0689

F: +44 20 7689 1689

email: mother@motherlondon.com

Production company: Paul Weiland Film Company

14 Newburgh St

London W1V 1LF, UK

T: +44 20 7287 6900

F: +44 20 7434 0146

email: weiland@easynet.co.uk

Director: Trevor Melvin

Producer: Fran Ratcliffe

Director of Photography: Robert Hardy

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA, UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editor: Nick Diss, Cut & Run

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