GALLERY 06: Molson - Outside Now, King Dwayne

Maggie Zackheim's background in improvised comedy shines through in the new Canadian ads for Molson. Still only 30, she has written for VH1 and worked closely with the actors in this campaign. The ads are based on stand-up comedians and the team worked hard to find the best Canadian comic actors. And the guys didn't disappoint. Despite possible legal problems, they were determined to do the running-into-the-fence scene because they were so used to doing comedy falls.

Product/client: Molson

Agency: HHCL & Partners

Kent House

14-17 Market Place

Great Titchfield St

London W1N 7AJ


T: +44 20 7436 3333

F: +44 20 7436 2677

email: firstnamefirstinititial

Creative Director: Alan Young

Agency Producer: Lee Tan

Writer: John Thake

Production company: Independent Films

3rd Floor

7A Langley Street

London WC2H 9JA


T: +44 20 7845 7474

F: +44 20 7845 7475


Director: Maggie Zackheim

Producer: Treena Carmody

Director of Photography: Michael Ozier

Post-production company: VTR

64 Dean St

London W1V 5HG


T: +44 20 7437 0026

F: +44 20 7439 9427


Editor: Ben Longland

Music: Adolphi

Sound Design: Wave