GALLERY 06: Nike - Hoops, Football

This latest campaign lends humour and an underground street credibility to Nike thanks to a funky hip-hop musical score and urban shots of LA. There, Stickman, Nike's new animated hero, and his real life sportsmen pals perform their best ball tricks for the camera. It took two months of tireless animation to create Stickman's memorable moves, and his lack of features means that his infectious personality is exuded through his moves, hilariously tripping up some of the best sportsmen that football and basketball can offer.

Product/client: Nike

Agency: Wieden & Kennedy

Kiezersgracht 125-127

1015 CJ Amsterdam

T: +31 20 621 31 00

Creative Director: Paul Shearer

Agency Producer: Tony Stearns

Art Director: Frank Hahn

Writer: Tim Wolfe

Production company: HSI Productions

3630 Eastham Drive

Culver City 90232


T: +1 310 558 7100

Directors: Paul Hunter (Hoops)

Josh Taft (Football)

Producers: Kerstin Emhoff

Annique Dobkin

Director of Photography: Ben Seresin

Post-production company: Rock Paper Scissors

517 North Almont Drive

Los Angeles

T: +1 310 859 9604

Editors: Adam Petrofsky (Hoops)

Angus Wall (Football)

Animation company


1230 Montana Avenue

Santa Monica 904032


T: +1 310 393 9011

Visual Effects Supervisors: Greg Strause, Colin Strause, Erik Liles

Head of 3D: Rina Strause

Music: The Neptunes

Sound Design: Jeff Elmassian;

Endless Noise LA