GALLERY 06: Nike - Tag, Shade Running

Budgen perfectly captures the fun and excitement involved in the children's game Tag and includes some beautiful infantile moments, such as the crowd hiding behind lamp-posts and wheely-bins. At the same time, the ad is cool and confident and will no doubt appeal to the style-conscious target audience. The music, which was commissioned especially for the spot, is particularly notable for the way it augments the action and adds to the cool ambience.

Product/client: Nike

Agency: Wieden & Kennedy

224 Northwest 13th Av

Portland OR 97209 USA

t: +1 503 937 7000

f: +1 503 937 8000

Creative Directors: Dan Wieden, Hal Curtis

Art Directors: Andy Fackrell, Monica Taylor

Writers: Kash Sree, Mike Byrne

Agency Producer: Andrew Loevenguth

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG, UK

t: +44 20 7287 4060

f: +44 20 7287 4994

Director: Frank Budgen

Producer: Alicia Bernard

Directors of Photography: Ben Seresin*, Frank Budgen

Post-production company: Method

1546 South St

Santa Monica CA 90401 USA

t: +1 310 899 6500

f: +1 310 899 6509

Editor: Russel Icke; The Whitehouse

Music: Jimmy Hawn; Elias Music

Inferno Artists: Simon Scott, Russell Fell, Scott McNeil

* Tag