GALLERY 06: Toyota Celica Dog

You wouldn't be able to get away with this in the UK - dogs and head injuries don't go down too well with the ASA. But if you can use 'violence' in advertising, then you should use it to good effect - something Saatchi & Saatchi/Torrance has certainly done here. It's simple and clever, conveying the brand message of speed with aplomb. Above all, it's utterly hilarious and well-deserving of the Silver it won at One Show.

Product/client: Toyota

Agency: Saatchi & Saatchi California

3501 Sepulveda Blvd

Torrance CA 90505


T: +1 310 214 6259

F: +1 310 214 6358


Creative Director: Steve Rabosky

Agency Producer: Elaine Adachi

Art Director: Verner Soler

Writer: Sherry Hawkins

Production company: Independent

940 N. Mansfield Avenue

Hollywood 90038



T: +1 323 993 2129

F: +1 323 462 7301

Director: Chris Smith

Post-production company: FilmCore Santa Monica

1222 6th Street

Santa Monica




T: +1 310 587 2400

F: +1 310 587 2401

Editor: Gordon Carey


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus