GALLERY 07: Citroen - The Package

In a bid to create a premium positioning for Citroen Xsara's new launch, the 'Picasso Exclusive', Euro RSCG has created a spot in which the car is treated like a priceless painting. Removal men, not typically careful characters, are shown wrapping the car in polystyrene, bubble wrap and brown paper, completing the process by topping it off with a bow. David's clean direction adds to the pristine feel of the spot.

Product/client: Citroen Xsara Picasso Exclusive

Agency: Euro RSCG Works

84 rue de Villiers

92300 Levallois-Perret Cedex

France

T: +33 1 41 34 34 34

F: +33 1 41 34 45 67

email: alice.marouani@eurorscg.fr

Creative Director: Frederic Temin

Art Director: Alexis Lieber

Writer: Benoit Guide

Agency Producer: Pascale Petit

Production company: Hamster Publicite

1 rue Gambetta

92150 Suresnes

France

T: +33 1 42 04 33 44

F: +33 1 47 72 00 20

Director: Jonathan David

Producer: Jean-Jacques Grimblat

Post-production company: Banc Public

4 bis rue Honore d'Etienne d'Orves

92150 Suresnes

France

T: +33 1 42 04 62 43

F: +33 1 47 72 66 92

Editor: Yann Malcor

Music: Pink Martini Sympathique

Flame Artist: Philippe Jarland

Sound Design: Take Off

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