GALLERY 07: Citroen - Zapping

Lionel Mougin brilliantly and realistically directs this attention-grabbing spot. Shot through the eyes of a channel-hopping viewer, the TV reveals Pablo Picasso in various guises, from a football striker to a rapper on a music channel. Casting proved the most challenging aspect, with the agency keen to find a double who could also mimic the painter's attitude. To ensure a perfect resemblance, a mask artist was employed, rather than digital technology.


Product/client: Citroen

Agency: Euro RSCG 27

44 rue de Villiers

Levallois-Perret Cedex 92300


T: +33 1 41 34 34 34

F: +33 1 41 34 39 78

Creative Director: Frederic Temin

Production company: Bandits Productions

34 b, av Bernard Palissy

92210 St Cloud


T: +33 1 41 12 41 12

F: +33 1 41 12 41 13


Director: Lionel Mougin

Producer: Philippe Dupuy Mendel

Director of Photography: Alain Duplantier

Post-production company: La Maison

13/15 rue Gaston Latouche

92210 St Cloud


T: +33 1 41 12 20 00

F: +33 1 41 12 21 01

Editor: Stephanie Pereira

Flame Artist: Bruno Maillard

Music: Nicolas Haas; 13bis edition


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