GALLERY 07: Pepsi - Elephant Tower

This Pepsi ad is pure Tarsem; an epic-style, beautiful backdrop - in this case the warm colours of his native land - accompanied by a majestic soundtrack. Working with animals and children, Tarsem filmed the elephant in the same light as the background, placing the camera lower in order to get as many angles as possible, with other elephants added in CGI. The nine-day shoot was filmed in Jaipur and at a famous 1950s circus in in the Punjab.

Product/client: Pepsi

Agency: CLM BBDO

2 Allee des Moulineaux

92441 Issy-les-Moulineaux Cedex


T: +33 1 41 23 41 23

F: +33 1 41 23 47 80


Creative Directors: Anne De Maupeou, Vincent Behaeghel

Agency Producer: Pierre Marcus

Creative Teams: Vincent Behaeghel, Anne De Maupeou

Production company:

140 Wardour Street

London W1F 8ZT


T: +44 20 7432 6800

F: +44 20 7432 6899


Director: Tarsem

Producer: Tommy Turtle

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